Masala Coffee
Coffee originated outside India
and is not indigenous It originated somewhere in Africa. The first notable
account of coffee as a stimulant originated in Ethiopia when it was noted to
stimulate animals. The record of coffee drunk as a beverage is from Yemen.
Coffee in India
Coffee in India was introduced by
Baba Burdan a Muslim saint who brought the beans from Africa. This was in the
year 1670 when he planted the seeds in India brought from a pilgrimage to Mecca
in Saudi Arabia.
Coffee is now grown in four
states of India Tamil Nadu, Kerala, Karnataka, and Andhra Pradesh. Cultivation
is taking place in many other states but total production is hardly 5 % of the
global production. Total production in India stands at 262000 tonnes. Consumption in India is limited and hence
more than 70% of coffee is exported to the EU. Most of the coffee consumption
in India is limited to Southern India where it is grown. The rest of the
Indians consume coffee occasionally but the trend is growing.
Indian filter coffee is a mix of
dark coffee beans and chicory, sugar is added in small amounts to sweeten the
beverage. The consumption of filter
coffee is limited to Southern India where in some quarters it is very popular.
Filter coffee in India is also available in Indian coffee houses and Southern
food stalls and cafes.
Masala Coffee
Indian coffee drinkers prefer
plain coffee with milk or without. There are few takers of spices coffee but
the trend is changing. Living Beyond is a Mumbai-based company that produces
masala coffee with the choicest masala whole spice mix. It is called Kerala
Magic Manthan. It is a vegetarian unadulterated chemical-free version with pure
whole spices. It is creating a storm among coffee drinkers and attracting those
new to coffee. The company makes varied recipe masalas and is becoming very
popular in India and abroad.
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